Beatriz Arantes

CV

Senior Lead - User Experience Research
Wayfair · Vollzeit
Mai 2022–Heute · 9 Monate
Munich, Bavaria, Germany

• Adapting the Wayfair user experience for our international e-retail customers
• Enabling self-serve UX research in our international markets
• Defining roadmap and delivering generative and evaluative research on an international technology product team

Kenntnisse: Usability Testing · UX Research

Steelcase
14 Jahre 8 Monate

Principal Researcher
Vollzeit
Sept. 2021–Mai 2022 · 9 Monate
Munich, Bavaria, Germany

Kenntnisse: UX Research

Manager, WorkSpace Futures
Vollzeit
Mai 2016–Sept. 2021 · 5 Jahre 5 Monate
Munich Area, Germany

• Defining the research strategy for EMEA based on the regional business context
• Identifying opportunities for growth by conducting qualitative and leveraging quantitative user and customer research
• Managing the team and mentoring younger employees
• Presenting research through compelling storytelling to executives as well as to customers, media, events and conferences.
• Collaborating closely with Design and Marketing to translate insights into products, spaces and services, and to gather user and customer feedback.
• Taking initiative to positively impact the company culture regionally and globally Over the years, I have:
• Conducted foresight and anticipated major changes in the world of work
• Advanced the company's understanding of work psychology (you can see that work highlighted in the media on the neuroscience of attention and creativity, privacy, wellbeing, biophilia, and the impact of culture on space)
• Developed insights on worker and workplace needs that led to the development of innovative products in storage, desking, and collaboration spaces
• Conducted research that led to defining a segmentation aimed at data-driven insight into customer behavior
• Piloted experiences for sensitizing leadership to diversity, equity and inclusion
• Become a valued colleague for my strong moral compass, thoughtfulness, breadth of thinking, inclusiveness, positive attitude and generous spirit

Kenntnisse: UX Research

Senior researcher, psychology applied to user research and design
Okt. 2007–Mai 2016 · 8 Jahre 8 Monate
Paris

Design research on user work behaviors & needs and the evolving nature of work. Insights are applied to the company's design of products, services and experiences.

Strong capability of combining theory and ethnographic findings.
Ability to zero in on the source of a problem to reframe research questions.
Enthusiasm for learning more, connecting dots and people.

Experienced in:
- leading UX and CX research projects
- exploring problem spaces and framing meaningful research questions
- creating stakeholder maps for internal stakeholders and on the user / customer side
- conducting secondary research
- selecting appropriate research methods, including in-context observations and semi-structured interviews, diary studies, surveys, participatory workshops/ focus groups
- conducing thorough analysis, affinity mapping, on analog and digital formats
- reaching deep synthesis with original and useful insights
- developing useful tools to act on research, including compelling storytelling through metaphors, simple narratives, key data points, customer stories, field and quant data
- creating personas, archetypes and user journey maps
- iterating the process with stakeholders and cross-functional teammates
- designing workshops for participation and ideation

Kenntnisse: UX Research

Research and teaching assistant
Work Psychology and Ergonomics Laboratory / Universidade Federal de Santa Catarina
März 2004–Mai 2006 · 2 Jahre 3 Monate
Florianópolis, Brazil
Work-related stress and assessment. Cognitive ergonomics. Psychometrics.