Camila Mendoza

CV

Wayfair
4 years 5 months

EU Senior Public Relations Associate
Aug 2021 - Present 1 year 6 months
Berlin, Germany

EU Public Relations Associate
Sep 2019 - Aug 2021 2 years
Berlin Area, Germany

Public Relations Intern
Sep 2018 - Sep 2019 1 year 1 month
Berlin Area, Germany

Marketing Communications Working Student
Sompani
May 2018 - Aug 2018 4 months
Berlin, Germany

Health & Wellness Content Creator and Social Media Manager
VIX, Inc.
May 2015 - Sep 2017 2 years 5 months
Montevideo, Uruguay

I worked at the Editorial team of VIX.com as a Digital Content writer and Social Media Manager. VIX counts with 70 million social followers and over 1.4 billion views every month, and is currently one of the largest video publishers in the world.

Our reach and insights have allowed us to create branded content that delivers results at scale, for hundreds of brands. Content creation consists on constant and consistent work on proper research on fast-changing trends, audiences preferences in order to provide them positively curious content with which they feel identified.

•Research and close observation on Social Media tendencies in each platform in order to implement new strategies in a daily basis receiving over 60 million social media interactions per month.
•Creation of great quality and attractive content (articles and infographics) with focus on Health, fitness, and Wellness, as well as Natural beauty and Gender equality.
•Empathising with diverse and particular audiences in order to create content that made them feel unique.
•Working on a positive and curious mindset on a daily basis in order to encourage our followers to achieving a healthier lifestyle.
•Accepting the challenge of finding always a positive side on every event or story.
•Participating on the creation and development of new channels such as: ''Positive Life and Wellness'' and ''Female Power''.
•Effective and efficient use of SEO tools, Parsely, Buzzumo and Google analytics.
•Coordination and monthly planning of calendar.
•Interacting and engaging with the audiences in order to strengthen their relation with VIX.
•Creation and succesful implementation of Social Media and Marketing campaigns.
•Monitoring metrics in a regular basis to improve content quality and increase community engagement.
•Establishing strong and loyal bonds between VIX and the community.

Education

Hochschule Macromedia | Macromedia University of Applied Sciences
MA in Brand Management Communication Studies
2017 - 2019

University of North Carolina at Greensboro
Major in Corporate Communications and Minor in Peace and Conflict Studies
2015 - 2016

Universidad Católica del Uruguay 'Dámaso Antonio Larranaga'
Social Communications Major Business/Corporate Communications
2012 - 2015