Danielle Bullock

Digital Marketing Manager
Coupa Software · Vollzeit
Feb. 2021–Heute · 1 Jahr 10 Monate
Berlin, Germany

Key Accomplishments:

Produced 230% increase in Influenced Pipeline 21-22 YoY YTD in digital ABM programs

Produced 87% increase Influenced Pipeline 21-22 YoY across all verticals leveraging $700K Display Ad budget to distribute across 50 Web and CRM Retargeting programs

Managed $1M digital marketing budget for advertising campaigns for the Finance persona, across NA, EMEA, APAC

Collaborated across Studio, PSM, Demand Generation and Sales to deliver integrated ABM campaigns in English, German and French

Kenntnisse: Budgeting · Marketing Strategy · Multi-Channel Marketing · Account Marketing · Marketing Budget Management · Paid Social Media · Display Advertising · Search Engine Marketing (SEM) · B2B Marketing · Lead Generation

Digital Marketing Project Manager
K.I.T. Group GmbH · Vollzeit
Mai 2019–Dez. 2020 · 1 Jahr 8 Monate
Berlin Area, Germany
Consulted, developed and/or executed marketing strategy for key clients such as the World Health Organization, ESSKA, and European Pain Federation

Provided strategic leadership of 5 members across IT and Conference Management departments to analyze and improve the performance and stability of websites for clients

Owned pricing for website and marketing RFPs on projects ranging from €3k-20k per project

Wrote, produced and developed German to English internal communications

Developed internal and external Digital Marketing Workshops on social media management, email marketing, paid advertising and web analytics

Kenntnisse: Budgeting · Marketing Strategy · Event Marketing Strategy · Email Marketing · Localization · Social Media Advertising · Key Client Relationships · Project Management · WordPress

i2xi2x
8 Monate
Digital Marketing & Events Manager
Sept. 2018–Dez. 2018 · 4 Monate
Berlin, Germany
Generated a 25 % increase on social media channels through HubSpot Marketing and developed monthly digital community engagement reports

Developed partner relationships and negotiated aggressive rates for content partnership programs cutting program costs by an average of 30%

Organized and executed sponsorship of industry events with budgets ranging from €5k-20k per event

Collaborated cross-functionally to develop and execute social media, marketing campaigns, and global marketing strategy

Designed 75% of all native social content and social media creatives

Designed and managed inventory of promotional materials for sponsorship eventsGenerated a 25 % increase on social media channels through HubSpot Marketing and developed monthly digital community engagement reports Developed partner relationships and negotiated aggressive rates for content partnership programs cutting program costs by an average of 30% Organized and executed sponsorship of industry events with budgets ranging from €5k-20k per event Collaborated cross-functionally to develop and execute social media, marketing campaigns, and global marketing strategy Designed 75% of all native social content and social media creatives Designed and managed inventory of promotional materials for sponsorship events

Kenntnisse: Start-up Environment · Partnership Marketing · HubSpot Marketing Hub · Event Marketing · Social Media Marketing

Sales Development
Vollzeit
Mai 2018–Sept. 2018 · 5 Monate
Berlin Area, Germany
Direct report to VP of Sales and influenced USA GTM launch utilizing a €50k budget for event marketing and sponsorship opportunities

Managed Salesforce CRM database of 10K+ contacts

Developed sales and investor presentations with the goal of persuading external decision-makers and influencersDirect report to VP of Sales and influenced USA GTM launch utilizing a €50k budget for event marketing and sponsorship opportunities Managed Salesforce CRM database of 10K+ contacts Developed sales and investor presentations with the goal of persuading external decision-makers and influencers

Kenntnisse: Investor Presentations · Sales Presentations · Outbound Marketing · Marketing Event Planning · Start-up Environment

Digital Content Specialist
SpareRoom · Vollzeit
Juni 2016–Dez. 2016 · 7 Monate
London, United Kingdom
Curated weekly polls with an average of 400 respondents providing user journey insights

Leveraged Buffer to engage 50k audience on social media platforms Instagram, Facebook, Twitter, LinkedIn

Ghostwrote 60% of native social content and company blog posts

Kenntnisse: Website Updating · Web Content Writing · Social Media Marketing